Advertising cases

Some times, the best way to learn is by doing. That’s where cases come in to enrich student’s understanding advertising by interacting with it. Some case studies are presented here, highlighting different themes such as ethics, writing and developing an idea.

Lynx Jet: How to make a deodorant really take off

How a great idea was extended across many different media to make a big impact on a small budget. The idea is greater than the budget.

Download case associated media file PDF (608 KB)

Fat or Fiction: Advertising and Childhood Obesity

Is advertising really to blame for a nation of children with expanding waistlines? This case looks at ethics and evidence.

Download case file PDF (712 KB)