The challenge
2021 Adspace winners from the Music Industry College
QUT School of Advertising, Marketing and Public Relations with support from The Communications Council and Design Minds are offering high school students, from Years 10 to 12, a unique opportunity to work as an advertising team and create a campaign for a real-life client.
AdSpace High School Advertising Challenge is a day of fun and experiential learning for high school students, their teachers and QUT student mentors. Each year high schools from south east Queensland send teams to QUT to experience the excitement of spending a day at QUT’s Gardens Point Campus and participate in a real world advertising adventure.
During the challenge, teams are briefed by a real client and then work with QUT advertising student mentors to develop a campaign and pitch their ideas. The judging panel of advertising industry specialists provide feedback to the teams and decide the winning pitch.
Watch some highlights from previous years.
This is a real-world example of working with people of different strengths, of different calibers, of different inputs in different departments and coming together with a solution.
Discussing the issues discussing the problems discussing the challenges and coming up with the solution.
Maybe two or three dot points and expand on those actually through the speech. And always linking back to how your idea helps solve an advertising problem beacuase that is what the client is looking for how your idea is the best to solve the problem.
Marika you know everything to do with break up but so we're not gonna bore you with all this information.
Children younger than 14 have items bought for them decreasing the effectiveness of our advertising strategies.
We looked through their refrigerators and we didn't see a single Breaka product.
Our campaign focuses on linking back and relating to how high school students build.
The campaign is going to promote the show pocket and game using social media.
Furthermore the objective to reverse the downward spiral through a social media campaign which works to increase consumer awareness and engagement. The flow-on effect of such is in the increase and Breaka market position.
Oh my goodness what is wrong with my Apple it's not working I want to check Twitter and Facebook and I just can't get it to work.
Advertising is an interesting business and it's good to see you guys are so passoniate about this brief.
Professional slick presentation a concept that looked at both product innovation as well as taking a huge advantage of all events.
Detailed registration packs including program, campus map, participant information form, permission form and media consent will be emailed once teams have registered.
The next challenge
| Date | Friday 22 July 2022 |
|---|---|
| Time | 9am-3pm |
| Venue | QUT Gardens Point campus |
| Entry Fee | $120.00 (incl. GST) - per team (participants will be provided with morning tea and a catered lunch) |
This competition is open to students in years 10-12 with up to six students per team.